Set audiences, exclusions and overlay behaviour

Where: Advertise → Administration → campaign/placement settings

Steps

1. Choose device, role, group, page-key and category targets as needed; blank means unrestricted for that selector.
2. Review the global ad-free role/group lists.
3. For modal/top/bottom overlays set delay, dismissal period and daily browser cap deliberately.
4. Test an included ordinary member, an excluded member and a signed-out reader.
5. Dismiss an overlay, reload, and verify its repeat policy in the same browser.

Check the result

Target selectors combine; an ad must satisfy the selected restrictions. Escape closes the modal and keyboard focus remains managed.

If it does not work

An administrator account may be excluded. A new private window has different browser dismissal state. A role target plus a nonmatching category can legitimately yield no display.